{"id":51474,"date":"2022-03-30T08:13:31","date_gmt":"2022-03-30T11:13:31","guid":{"rendered":"https:\/\/radiolifefm.com.br\/noticias\/?p=51474"},"modified":"2025-12-17T21:39:06","modified_gmt":"2025-12-18T00:39:06","slug":"mercado-picaretas-e-provincia","status":"publish","type":"post","link":"https:\/\/radiolifefm.com.br\/noticias\/mercado-picaretas-e-provincia\/","title":{"rendered":"MERCADO, PICARETAS E PROV\u00cdNCIA…"},"content":{"rendered":"
<\/div>\n

“N\u00e3o basta saber, \u00e9 preciso aplicar; n\u00e3o basta querer, \u00e9 preciso fazer.” (Goethe)<\/em><\/p>\n

S\u00e9rgio Barbosa (*)<\/em><\/strong><\/p>\n

Faz alguns anos, o ent\u00e3o diretor do jornal “Di\u00e1rio do Oeste” (Adamantina-SP), Ant\u00f4nio V\u00edtor, solicitou um artigo sobre a predomin\u00e2ncia dos famigerados “picaretas” que buscam patroc\u00ednios e patrocinados para esta ou aquela publica\u00e7\u00e3o nestas terras provincianas…<\/p>\n

O que se pode destacar daquele tempo para este novo tempo novo, \u00e9 que pelo jeito, as coisas continuam na mesmice de sempre ou at\u00e9 pioraram para este ou aquele lado de um mesmo lado…<\/p>\n

O mercado provinciano em n\u00edvel REGIOCAL, ou seja, do REGIONAL PARA O LOCAL, continua se rendendo aos parasitas de sempre, ou seja, as publica\u00e7\u00f5es que aparecem e desaparecem num “piscar de olhos” pra variar, os empres\u00e1rios ficam sem saber onde\u00a0 foi parar o INVESTIMENTO nesta ou naquela PROPAGANDA de ocasi\u00e3o…<\/p>\n

E o pior de tudo, s\u00e3o publica\u00e7\u00f5es sem registro e muito menos “expediente” profissional para informar aos leitores em geral que \u00e9 o respons\u00e1vel ou qual editora est\u00e1 por tr\u00e1s da tal publica\u00e7\u00e3o em pauta…<\/p>\n

Desta forma, \u00e9 lament\u00e1vel que tais desencontros continuem ocorrendo na prov\u00edncia, por\u00e9m, cada qual sabe onde aperta o seu cinto ou a sua cinta, dependendo de cada caso…<\/p>\n

O pode p\u00fablico local por meio de fiscaliza\u00e7\u00e3o, deveria estar em sintonia com tais publica\u00e7\u00f5es, tendo em vista que as mesmas n\u00e3o publicam “expediente”, assim, tamb\u00e9m, n\u00e3o recolhem os devidos impostos para os cofres p\u00fablicos…<\/p>\n

Mas, acredito que n\u00e3o se pode esperar\u00a0 respostas destas indaga\u00e7\u00f5es, considerando que existem outros interesses por tr\u00e1s disto ou daquilo, por\u00e9m, faz-se necess\u00e1rio uma reflex\u00e3o sobre o tema em pauta…<\/p>\n

O mercado local trabalha com foco no regional, considerando as novas propostas mediadas pela p\u00f3s-globaliza\u00e7\u00e3o midi\u00e1tica em tempo de PANDEMIA, todavia, os ditos “picaretas” continuam desenvolvendo pr\u00e1ticas diversas e CRIATIVAS neste MERCADO com propostas mais do que duvidosas…<\/p>\n

Este novo tempo novo, exige compromisso de ambas as partes, bem como, t\u00e9cnicas mercadol\u00f3gicas por meio das pesquisas de campo em busca das respostas que o mercado considera como “p\u00fablico alvo”…<\/p>\n

Neste CEN\u00c1RIO, os\/as EMPRES\u00c1RIOS\/AS e EMPREENDEDORES\/AS deste contexto PLURAL em todas as \u00e1reas do MERCADO, est\u00e3o mais do que CONECTADOS com as TEORIAS dos 4 P\u00b4s (Produto, Pra\u00e7a, Pre\u00e7o e Promo\u00e7\u00e3o) por meio das a\u00e7\u00f5es patrocinadas pelo MARKETING DIGITAL…<\/p>\n

Ainda, n\u00e3o se pode deixar de lado, que se faz necess\u00e1rio desenvolver uma PESQUISA DE MERCADO para todos os desencontros poss\u00edveis, bem como, buscar apoio na proposta de Gest\u00e3o da AN\u00c1LISE OU MATRIZ \u201cSWOT\u201d (FOFA)…<\/p>\n

______________________________<\/strong><\/p>\n

(*) Jornalista diplomado, professor universit\u00e1rio e consultor na \u00e1rea de gest\u00e3o em m\u00eddia organizacional.<\/em><\/strong><\/p>\n

e-mail: barbosa.sebar@gmail.com<\/em><\/strong><\/p>\n

\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

“N\u00e3o basta saber, \u00e9 preciso aplicar; n\u00e3o basta querer, \u00e9 preciso fazer.” (Goethe) S\u00e9rgio Barbosa (*) Faz alguns anos, o ent\u00e3o diretor do jornal “Di\u00e1rio do Oeste” (Adamantina-SP), Ant\u00f4nio V\u00edtor, solicitou um artigo sobre a predomin\u00e2ncia dos famigerados “picaretas” que buscam patroc\u00ednios e patrocinados para esta ou aquela publica\u00e7\u00e3o nestas terras provincianas… O que se […]<\/p>\n","protected":false},"author":13,"featured_media":51475,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[59],"tags":[],"class_list":["post-51474","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-opiniao"],"acf":[],"yoast_head":"\nMERCADO, PICARETAS E PROV\u00cdNCIA... - 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